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Special Presentation: Transmedia Campaigns for Non-Profits
Saturday, June 23, 2012 from 12:30 PM to 1:30 PM (EDT)
This is a Special Presentation, scheduled as part of the Benevolent Media Festival's Networking Lounge on Saturday, June 23.
A panel about cross-platform, multi-media storytelling for non-profits. Panel members include a filmmaker-turned-app developer, a photographer-turned-web-designer and web-designer-turned-storyteller. They have all developed campaigns for nonprofits that are pushing the storytelling boundaries of the web.
After a short presentation on their campaigns and the salient points they've learned, speakers will open the floor for questions.
Patrick White, Creative Director, Arcade Sunshine Media - Filmmaker Patrick White founded Arcade Sunshine Media after producing documentaries for History. The company is a strange new hybrid designed for a bold future of digital storytelling. Part video production house, part publishing house, part app development firm, and part marketing firm – Arcade Sunshine is telling stories in ways never before possible. They are now producing a cross-platform, multi-media campaign designed to raise awareness of Haitian musicians. The campaign is a fascinating marriage of traditional storytelling (films, music, photography, writing) and emerging online outreach (social media, apps, video broadcasting tools, new music distribution).
Joshua Cogan, Founder, Joshua Cogan Photography - Joshua Cogan is a photographer and anthropologist whose skill in environmental portraiture has defined his career. Cogan’s combination of still photography and poetry created, Live Hope Love, a revelatory look at the silenced voices of HIV-positive Jamaicans enduring the stigmas of their society through the words of poet Kwame Dawes. Produced by the Pulitzer Center, it won an Emmy for New Approaches to Documentary Storytelling. Cogan's work has also appears regularly on or in the Travel Channel, Discovery, New Yorker, GQ, Men's Journal, Washington Post, and the New York Times.
Rajneesh Aggarwal, President, PROVOC - Raj has over twenty years of experience as a graphic artist and designer. He specializes in theme development, color, interface design, image composition, and computer illustration. He has overseen major technology, design, and print campaigns from the Save Darfur Coalition to Citibank, Rare Conservation to Verizon, and The Aspen Institute to George Washington University. He is known for developing and implementing marketing initiatives that combine traditional marketing tactics with grassroots outreach campaigns.
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Benevolent Media is a media and events company dedicated to celebrating storytelling and design for good.